MAXICOFFEE TRIAL FOR LAVAZZA PROFESSIONAL UK

Thank you for participating in the MaxiCoffee trial. Your insights will help us to fulfill your expectations. The survey should take less than 4 minutes.

Rest assured; your responses will remain completely anonymous.

1. How did you learn about this activity?

A

Stickers on the coffee machine

B

Posters next to the coffee machines

C

Posters in the break-out area

D

Roll up banner in the office

E

Internal email

F

A colleague referral

G

All of the above

2. Which of the following communication touchpoints did you find the most effective?

A

Stickers on the coffee machine

B

Posters next to the coffee machines

C

Posters in the break-out area

D

Roll up banner in the office

E

Internal email

3. How appealing was dedicated offer “Discover MaxiCoffee and benefit from a 10% discount on the entire MaxiCoffee website”?

A

Very appealing

B

Appealing

C

Somehow appealing

D

Not appealing at all

E

I was not clear on the offer

4. Referring to the communication touchpoints, did you understand what MaxiCoffee stands for?

A

Yes, it was clear!

B

Yes, but I need further clarity

C

No, not at all

5. Referring to the communication touchpoints, how clear is the relationship between MaxiCoffee and Lavazza?

A

Very clear

B

Clear

C

Quite Clear

D

I am uncertain about the relationship

6. After you found the QR code, did you scan it?

Yes

No