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MAXICOFFEE TRIAL FOR LAVAZZA PROFESSIONAL UK 

Thank you for participating in the MaxiCoffee trial. Your insights will help us to fulfill your expectations. The survey should take less than 4 minutes.  

Rest assured; your responses will remain completely anonymous. 

1. How did you learn about this activity?

1. How did you learn about this activity?
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B
C
D
E
F
G

2. Which of the following communication touchpoints did you find the most effective?

2. Which of the following communication touchpoints did you find the most effective?
A
B
C
D
E

3. How appealing was dedicated offer “Discover MaxiCoffee and benefit from a 10% discount on the entire MaxiCoffee website”?

3. How appealing was dedicated offer “Discover MaxiCoffee and benefit from a 10% discount on the entire MaxiCoffee website”?
A
B
C
D
E

4. Referring to the communication touchpoints, did you understand what MaxiCoffee stands for?

4. Referring to the communication touchpoints, did you understand what MaxiCoffee stands for?
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B
C

5. Referring to the communication touchpoints, how clear is the relationship between MaxiCoffee and Lavazza?

5. Referring to the communication touchpoints, how clear is the relationship between MaxiCoffee and Lavazza?
A
B
C
D

6. After you found the QR code, did you scan it?

6. After you found the QR code, did you scan it?